Park Soo-hong, the original 'Yoseongnam' (a sexy man who cooks), is stepping onto the home shopping stage.
Recently, Park Soo-hong launched a 'Haikuzin pot and pan set' under his name and conducted a live broadcast at 6 a.m. today (6th) on Korea's public home shopping channel. He noted that the process of actively participating in raising his daughter, who was born in October last year, and preparing to make baby food himself led him to realize the need for quality kitchen appliances, which prompted him to directly launch this product. On this day, Park Soo-hong is determined to showcase various cooking skills using this kitchen appliance.
The representatives of Hyungseong F&B (CEO Park Yong-hyung), who are jointly running the Haikuzin business with Park Soo-hong, said, "Weekend mornings are prime time for home shopping. We aimed to target the main consumer demographic (ages 60-80) during this time slot," adding, "Viewers can look forward to Park Soo-hong's lively hosting that wakes up the morning, as well as delicious recipes that are worth trying over the weekend."
Park Soo-hong is actively participating in this kitchen appliance business, going beyond just a simple model contract. It has been rumored that he is paying special attention to after-sales management by personally collecting and addressing the inconveniences reported by previous customers.
Park Soo-hong mentioned, "I have hosted various cooking programs, and I always cook for my family at home," saying, "I have always thought that cooking tools determine the taste and quality of food, so I considered safety, quality, and functionality, thinking of it as kitchen appliances that create food my family will eat."
Meanwhile, Park Soo-hong recently left the program 'Dongchimi,' which he had co-led with Choi Eun-kyung for 13 years. However, it became controversial as it was reported that the production team unilaterally notified Park Soo-hong and Choi Eun-kyung to leave the show, citing reasons such as program restructuring.
In this regard, MBN stated on the 4th, "As part of the 30th anniversary project, we are implementing production restructuring following reports," and explained, "With the arrival of the fresh spring, new faces will be welcomed into the homes of viewers."
[Photo] Provided by Hyungseong F&B
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