'Global K-POP company' Titan Content (TITAN CONTENT, hereafter Titan) has introduced its first girl group AtHeart, which has received significant attention even before its official debut, signaling the birth of a global superstar.

On the 14th, Titan showcased AtHeart's pre-debut music film 'Good Girl (AtHeart)' on its official YouTube channel. The pre-debut music film featured the members' fresh visuals amidst addictive music, and within less than a day of its release, it surpassed 1 million views, currently exceeding 2.25 million views (as of 9 a.m.). This exceptional achievement for a rookie group that has yet to debut indicates the global interest towards AtHeart.

In particular, the pre-debut music film attracted attention with its unique mise-en-scène that combines modern and retro sensibilities. Each of the seven members' charms and personalities was portrayed with dog characters, leading to rave reviews. Responses from global K-POP fans in countries including Korea, Japan, Southeast Asia, and the United States include comments such as, "The high school sentiment is enhanced with stunning visuals," "An irresistible charm that makes you want to watch it repeatedly," "I think this group will create a big impact in the future," "Cute and pure vibe," "Maximal addictiveness of dopamine," and "Birth of a forbidden exam song."

Furthermore, on the 15th, the representative American entertainment media The Hollywood Reporter published an interview article spotlighting Titan's CEO, Kang Jeong-a. The Hollywood Reporter described Kang Jeong-a as a pioneer and the leading female figure in the industry who established the key casting, training, and producing system that is central to K-POP artist planning, birthing numerous global stars and leading the globalization of K-POP.

Kang Jeong-a also expressed her determination to dynamically lead the global K-POP industry along with Titan in the interview, while The Hollywood Reporter noted the global growth trend of AtHeart, the first artist produced by Kang Jeong-a.

Meanwhile, AtHeart, which is set to debut in July, plans to pre-release the single 'Good Girl (AtHeart)' in May. The song is based on Hyperpop sensibilities, combining energetic beats, unique distorted synthesizer sounds, and each member's bold vocals with an addictive melody and hook.

[Photo] Titan Content

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