In the episode of 'Billion-Won Breakfast,' Jeong Saem-Mool shared her unique secrets to success and also confessed a heartbreaking story about having zero sales during the COVID-19 pandemic.
In the episode of tvN's Story 'Billion-Won Breakfast' aired on June 6, Jeong Saem-Mool, a leading figure in K-beauty whose name is synonymous with her brand, grants appeared.
Jeong Saem-Mool has made a success story with her brand Jeong Saem-Mool, which boasts over 1,300 locations in more than 200 countries, achieving an annual revenue of 110 billion won. It is said that no star, including Kim Tae-Hee, Song Hye-Kyo, Jeon Ji-Hyun, Lee Hyo-Ri, and global top star Tang Wei, has not been through her.
Notably, Jeong Saem-Mool, who moved to Singapore three years ago, shared how she ended up in Singapore. When asked about the reason, she noted, "Ten years ago, I was invited by a national broadcasting station to a program retraining makeup artists, and I saw the potential in Singapore," illustrating her story about expanding into the global market due to its business-friendly allure, and everyone remarked, "It is impressive that a challenge in her 50s at the top is extraordinary."
Thus, the life of Jeong Saem-Mool in Singapore was revealed for the first time. She even appeared as the first CEO living abroad, residing in a luxury house in Singapore. She was staying in a rented house in the capital downtown. The spacious living room with a view and a huge swimming pool in the house surprised everyone.
The commuting scene of makeup artist Jeong Saem-Mool was also depicted. The place she commutes to is her flagship store. As a DAEMO of K-beauty, she mentioned that there are more than 1,300 stores in 20 countries, including the representative store in Singapore. She even made headlines for being the first to open in Singapore. When asked about her success points, she mentioned "scrapbooks," revealing over 100 scrapbooks. Jeong Saem-Mool, who created constantly changing makeup, started drawing from the human body structure, stating, "I began to see my surroundings and goals," and added, "The scrapbook became a roadmap for success."
Jeong Saem-Mool noted that her husband’s support made it possible to expand her business, stating, "There have been difficulties, countless of which I cannot say," adding, "They come from people and natural disasters; during COVID, our sales hit zero," shocking everyone. She explained that "the academy and shops were all out of operation, and the demand for beauty products dropped, so the losses were enormous," and referred to the loss at the time as "equivalent to losing an entire building."
Jeong Saem-Mool remarked, "Still, I did not fire a single person and endured while paying all the rents," and stated, "With no income due to COVID-19, upkeep costs were enormous, but I managed to stay positive." As she talks about leading K-beauty after moving to Singapore, she mentioned, "It is not easy to challenge over 50, as I repeatedly face frustration hundreds of times a day and rise again," yet she aims to remain cheerful and sees it as a constant restart. Oh Eun-Young also expressed hope that she would spread a good influence like "water from a drought."
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