Red Velvet member Seulgi (affiliated with SME) is expected to emerge as a 'solo queen.'

Seulgi will return with her second mini album 'Accidentally On Purpose' on the 10th. This new release, her first in about 2 years and 5 months since her first solo album, has generated a lot of interest, and we will highlight the key points of this comeback.

# Seulgi's new side shown through music…twisting charm → Seulgi's participation in songwriting

Like the paradoxical title 'Accidentally On Purpose,' the album is expected to showcase Seulgi's multifaceted aspects through music, allowing listeners to enjoy never-before-seen sides of her. Particularly, the title track 'Baby, Not Baby' carries an honest and confident message about not limiting oneself to the expected image or role and focusing on one's true self. K-pop's representative producer KENZIE added fun to the listening experience by writing the lyrics that reflect Seulgi's real personality in a distinctive way.

Since February 27, highlight clips of the album's tracks have been released sequentially, hinting at the diverse musical colors to be presented, and 'Weakness,' a song co-written by Seulgi, will also be included, allowing listeners to experience an expanded musical world.

# Seulgi's unprecedented 'bad girl' concept…teaser images generating buzz daily

As this album aims to highlight Seulgi's hidden diverse aspects, it has also garnered attention for its visual representation of her wide spectrum and twisty charm. Particularly, Seulgi perfectly embodies the powerful styling of the 'bad girl' concept with a distinct attitude, showcasing a remarkable presence in every teaser image, which has impressed everyone.

Additionally, the music video for the title track 'Baby, Not Baby,' which will be released simultaneously with the audio, will feature Seulgi's unprecedented appearance and overwhelming performance, captivating listeners' eyes and ears.

# Clever online and offline promotion relays…actively communicating with fans

Ahead of the release, Seulgi has engaged in unique online and offline promotions that have heightened curiosity about her comeback. First, on her birthday, February 10, she flipped the cover image of her first solo album upside down, and from February 15 to 17, the thumbnail images of her past solo activities on the Red Velvet YouTube channel were changed to feature the spelling of her new song 'Baby, Not Baby,' adding fun in guessing the meanings. Furthermore, the official Red Velvet Instagram opened a notice channel, posting various behind-the-scenes content such as spoiler videos and behind-the-scenes cuts, fostering active communication with fans.

Moreover, on February 28, Seulgi revealed a post with the concept of secretly putting up posters in a cafe in Seongsu-dong at midnight and held a surprise offline event giving out posters on a first-come, first-served basis, receiving explosive responses. As such, with unique approaches to music, visuals, and promotions that only Seulgi can achieve, anticipation for this comeback is building.

Seulgi's second mini album 'Accidentally On Purpose' will be released on various music sites at 6 p.m. on the 10th, and the album will also be made available on that day.

[Photo provided by SME.]

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