In "The $100 Million Breakfast," we heard the story of CEO Yoon Moon-hyun, who transformed a debt of 10 billion won into an annual revenue of 100 billion won.

On the 27th, CEO Yoon Moon-hyun appeared on the tvN STORY entertainment show "The $100 Million Breakfast."

On that day, a meeting was depicted between Oh Eun-young and Lee Yi-kyung at a luxury townhouse in Yongin. They expressed surprise at the lineup of supercars in the parking lot, saying, "It can't possibly belong to just one person, right?" and added, "I'm looking forward to this."

The protagonist of this story, with an annual revenue of 110 billion won, is gaining attention as a CEO. It was surprising to learn that the company started with a debt of 10 billion won. Amid curiosity about how a debt of 10 billion won transformed into a success story of 100 billion won, they revealed the CEO's house, a luxury townhouse of over 80 pyeong. Everyone was in awe of the luxury high-end house of the super-rich.

Continuing on, they explored what breakfast worth 100 million won might look like. When asked about his childhood, he confessed, "I felt really powerless; I was overweight and couldn't do sports or study," recalling his childhood which was free of greed. However, he mentioned that he had insomnia, stating, "When I inherited the business, it was difficult, and I wondered if I could pay off the 10 billion won debt until I reached my goal."

At that time, his father's business was the exclusive supplier of American almonds. However, the company lost its competitiveness and faced difficulties, and the father, who was the CEO, collapsed due to a stroke, leaving him to inherit the business. CEO Yoon said, "Even if I closed the company, the debt remained," adding, "That’s how I ended up with a debt of 10 billion won." It was surprising to learn that he was only 28 years old at that time.

The burden of the 10 billion won debt even led to insomnia, with CEO Yoon stating, "I had insomnia for four years, and it still scares me." He shared that he created a morning routine to cope with it. He overcame insomnia through exercise and a regular lifestyle. Especially after returning from military service, he lived in an attic room, stating, "The family who experienced the IMF crisis became my motivation; I thought I had to ensure my family would live well," he recounted. When asked whether he blamed his father for the 10 billion won debt, he said, "Not at all; I felt, "How difficult this must have been for him, and I resolved that I had to take action myself."

Thus, he navigated across the country every day, directly engaging in sales, saying, "At the time, we had to overcome immediate difficulties; there wasn't a grand ambition or goal, but I had to do it. I think it succeeded because I focused on doing well." Oh Eun-young noted that he became a driving force to save his home during difficult times, stating, "In the process of achieving his goals, he maintains his life meticulously adjusted to his routine, suggesting that his current routine is more about effort than enjoyment, a pinnacle of self-management." CEO Yoon also mentioned, "Success is something you create for yourself."

When the sweet and salty almonds became a hit, CEO Yoon stated, "I had the ability to pay off all the 10 billion won debt," which amazed everyone.

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