IVE scores 14th No. 1 with 'ATTITUDE' and album 'IVE EMPATHY'

The group IVE continues its fierce box office run with its new album 'IVE EMPATHY.'

IVE (Ahn Yu-jin, Fall, RAY, Jang Won-young, Liz, Lee Seo) won first place for two consecutive weeks with the title track 'ATTITUDE' from their third mini album 'IVE EMPATHY' on the SBS show 'Inkigayo,' which aired on the 23rd.

Recently, as IVE's new album activities concluded, member Lee Seo, who served as the MC for 'Inkigayo,' received the trophy on behalf of the group, allowing IVE to achieve a triple crown in music shows with 'ATTITUDE.' Including the record from the pre-released song 'REBEL HEART,' which secured 11 crowns, the total reaches 14 crowns across music shows.

IVE expressed through its agency Starship Entertainment, "We are thrilled to win first place on 'Inkigayo,' where Lee Seo served as the MC. Although the activities have ended, we are very happy and grateful for the love we continued to receive. It's all thanks to our fans, called DIVE. Every time we hear such wonderful news, it seems to give us the strength to work even harder in the future. We will all strive to be an IVE that can continue to deliver good music."

The song 'ATTITUDE,' released on the 3rd, reflects the 'IVE way of thinking' that the only thing that can be changed in an unchangeable situation is one's attitude toward accepting the situation. Co-writer Seo Ji-eum, who created IVE's narcissism trilogy ('ELEVEN,' 'LOVE DIVE,' 'After LIKE'), and member Jang Won-young wrote the lyrics, adding the group's unique assertive charm.

'ATTITUDE' swept the top ranks of major domestic music charts, achieving 1st place on the Melon HOT100 (within 30 days of release), 1st place on the Bugs real-time chart, and 3rd place on the Melon HOT100 (within 100 days of release). Additionally, it entered Billboard Japan's 'HOT100,' 'Streaming Song,' and 'Download Song' charts announced on the 19th and also made it into the top 10 of Spotify's 'Top Songs Debut Global' chart, showcasing its music power both domestically and internationally.

IVE concluded the activities for its new album 'IVE EMPATHY' on the 16th with SBS 'Inkigayo.' The group reached a five-time million seller with its new album and achieved a 'Perfect All-Kill' (PAK) on domestic music charts with the pre-released song 'REBEL HEART.'

[Photo] Provided by Starship Entertainment.