The group LE SSERAFIM has heated up their comeback with 'hot' promotional content.
LE SSERAFIM (Kim Chaewon, Sakura, Heo Yunjin, Kazuha, Hong Eunchae) unveiled photos and videos of the first concept, 'TANNED GUAIAC,' for their mini album 'HOT' on the team's official SNS at 12 a.m. on the 24th. This content provides the fun of intuitively expressing the theme of 'HOT.'
In the group photo, the members boast intense visuals under the blazing Taeyang. They perfectly pull off makeup that makes them appear sun-kissed, presenting a unique feel. Additionally, the two group photos displayed that day featured the phrase "I'm burning HOT," which reappeared from the logo motion released on the 17th, drawing attention.
The individual photos highlight creativity using everyday items like an iron, a fan, and hot sauce as props. Sakura is sitting while hugging a fan, looking distressed by the heat. Kazuha expressed 'HOT' in a unique way by using an iron and hot sauce, while Hong Eunchae holds ice in her mouth to feel cool. Heo Yunjin depicted the heat through melting ice cream. Finally, Kim Chaewon fanned herself while showing off the phrase 'HOT' engraved on her collarbone.
LE SSERAFIM will sequentially release new photos and videos that provide a glimpse into the ambiance of the new album until the 28th.
LE SSERAFIM will release their fifth mini album 'HOT' on March 14th at 1 p.m. The new work contains an attitude of wholeheartedly loving what one cherishes. The trailer 'Born Fire,' uploaded on the 21st, attracted attention with its sophisticated visuals and intriguing story, and immediately after its release, it trended on Korean YouTube's top trending videos, ranking among the popular trending videos in Korea as of 4 p.m. on the 21st.
[Photo] Provided by Source Music.
[OSEN=Seon Mi-kyung, reporter]