The Ministry of Culture, Sports and Tourism announced on the 17th that it will hold the 'MyK FESTA' from June 19 to 22 at Olympic Park in Songpa District, Seoul, marking the event's debut this year.
'MyK FESTA' is a cultural exchange event that broadly introduces the latest lifestyles and related industries to global fans who have a keen interest in K-content, including K-pop and online video services (OTT). The event will feature various activities, including K-pop performances, international conferences, industrial exhibitions, and export consultations.
On the opening day, the 19th, and the 21st, K-pop concerts will be held at the KSPO Dome (formerly the Olympic Gymnastics Arena). On the 19th, aespa, N.Flying, ILLIT, and others will perform, while on the 21st, Lyn, Heize, NCT TEN, and Chungha will take the stage.
On the 20th, an international conference will be held with domestic and international experts in the content and related industries. Representatives attending include Mike Van from Billboard, Daniel Jin, Asia-Pacific marketing head of Visa, Jong-il Choi from ICONIX, and Young-ah Lee, Chief Strategy Officer of Olive Young, who will discuss the growth potential and scalability of the K-content industry.
From the 19th to the 22nd, the Handball Stadium will host an exhibition and experience hall featuring over 100 domestic corporations participating in various fields such as dramas, webtoons, food, and lifestyle. The event stage at the Handball Stadium will facilitate discussions and lectures that involve individuals from the content industry and Hallyu fans, as well as opportunities to meet K-pop artists.
At the Han-eul Plaza in Olympic Park, various corporations representing K-food will set up pop-up stores to provide foreign tourists with opportunities to experience Korean cuisine. Additionally, a business export consultation meeting will take place, featuring over 160 domestic corporations seeking overseas expansion and more than 170 foreign buyers.
More detailed information about 'MyK FESTA' can be found on the official website and social media.