The Ministry of Culture, Sports and Tourism announced the public recruitment of traditional culture corporations and creators to participate in the 'Brand-linked Traditional Culture Product Development Project' from April 29 to May 23.
The newly launched 'Brand-linked Traditional Culture Product Development Project' this year aims to support traditional culture corporations and well-known domestic brands in developing traditional culture products.
If selected for the project, support will be provided for the development of five types of traditional culture products, with a maximum of 60 million won per product covering expenses from product planning to design and prototype development. After product development, follow-up support will also be provided, including promotion, distribution, and participation in well-known domestic exhibitions.
This public solicitation project includes beauty brand 'LG H&H', coffee brand 'Terarosa', and gaming brand 'KRAFTON'.
LG H&H is seeking creators who can design containers that can realize the brand philosophy of its cosmetic brand 'The Face Shop' and the image of luxury cosmetics for upcoming products.
Terarosa is looking for creators and corporations who can design and produce souvenirs that reflect the characteristics and stories of its headquarters in Gangneung and its branch in Gyeongju.
KRAFTON is seeking creators and corporations to produce souvenirs and sculptures that incorporate 'PUBG: Battlegrounds' with traditional culture. The sculptures are planned to be exhibited in the brand experience space 'PUBG Seongsu' located in Seongsu-dong, Seoul.