The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on the 1st that domestic broadcasting producers who participated in the 'Series Mania 2025' held in Lille, a city in northern France, from the 21st to 28th of last month recorded $24.83 million (approximately 36.5 billion won) in export consultations.
Started in 2010, Series Mania is the largest broadcasting and video series market event held in Europe. The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency operated a Korean pavilion from the 25th to 27th of last month to support domestic producers' entry into Europe.
Eight companies participated in the Korean pavilion, including CJ ENM, Hidden Sequence, KBS Media, KT ENA, MBC, Mister Romance, SLL Jungang, and Studio S.
At the showcase held on the 25th, nine works from participating companies, including 'Way Back Love', '24-hour Health Club', 'The Tale of Lady Ok', and 'Connection', were unveiled, attracting great interest from European buyers.
Park In-nam, head of the broadcasting and video department at the Korea Creative Content Agency, noted, 'We confirmed the high demand and interest in Korean series in the European broadcasting market' and added, 'We will actively create opportunities for overseas market entry, including global distribution and localization of K-content.'